Beefmaxxing in 2025

A few days ago I read a post on X, the source of which I did not record, saying that 50% of the beef in the U.S. is consumed by a mere 12% of the population.  

"If that's true," I told Jessica, "then we are certainly in the 12%." 

She agreed, and I added, "we're beefmaxxing." 

She got the meaning of the term but did not know that -maxxing of various kinds is a meme phrase on social media, one that means maximizing one's effort in a particular. My research told me it began on the internet forums of pick-up artists in regarding to "maxxing" one's appearance and appeal to the opposite sex. Probably the term "looksmaxxing" is used more by female TicTocers than by men, and often focuses on make up. 

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As far as beef, this is one of Jessica's big causes as a naturopathic doctor. In Portland, she spent no small amount of her time telling Vegan clients at the women's clinic on East Morrison to "eat some f@cking meat." Of course they would rather die than do that, which proves veganism is a cult of body denial. 

Also of course the powers that be want to ban cows and have us eat insects.  This is because the powers that be are sociopaths who want to kill us all, and they need to be fought with all our being. Being an enemy of cows as they are, they are easy to spot in their evilness. Cows are an amazing animal. They actually don't mind that we eat them. Trust me. Cows love people back. Some people think they shouldn't love us, but they do. God is able to do things like that, and the world is full of cows because they are our food. We should keep it that way.

Along those lines, today's reading from the yellow-highlighted and creased-cover copy of Stories of Robin Hood Told to Children, retrieved once again from the little red British phone-booth style free library (only the best for us here in Scottsdale), found me at Chapter IV, entitled "Robin Hood and the Butcher." In this chapter we meet the nasty tyrannical villain, the Sheriff of Nottingham.  

Robin is out walking in the Green Wood and spies ahead of him a butcher riding through the forest. The butcher's paniers are laden with beef from his heard. He is on the way to market in Nottingham to sell it. 

Robin, formulating an idea, offers to buy not only all the butcher's meat, but also his clothes and his horse with the paniers as well.  The butcher agrees and goes merrily on his way. Robin then dresses us as the butcher and rides into Nottingham, somehow bemused and confused by the market. He begins selling his meat, but the price he offers is severely under the market value, attracting not only the crowd of buyers, but also the other beef sellers, who wonder who this foolish rogue is, selling at such a low price. This attention attracts the Sheriff, who seeing the meat is high quality, and this new butcher is a fool when it comes to knowing its value, invites Robin to dinner (which he has each week with all the butchers) with the intention of buying his cattle at an absurdly low price. The Sheriff begins counting his money in his head even as he rides away.

Robin goes to the dinner at the castle where he is warmly treated by the Sheriff's wife. The dinner goes well and Robin's merriment has even the other butchers relaxed and enjoying themselves. The Sheriff insists on accompanying Robin back to his pastures. From his storehouse he withdraws sacks of gold, which he knows is far below what the cattle will be worth.  He sleeps with the sacks that night. This implies no intimacy with his wife. Here again we see Robin as an agent of Love.

The next day the Sheriff, without his normal escort, follows Robin into the Green Wood, growing increasingly nervous. Robin blows his horn and his men, including Little John, show up and surround the Sheriff, inviting him to dine with them, but warning the price will steep, as it is for all of the wealthy guests who wander into the Green Wood. 

The Sheriff is relieved of his money but is not harmed. Robin tells him that he would hang him, but for the fact that his wife was kind to him.

It is emphasized in the story what an evil man the Sheriff is, terrorizing the Saxon population and having no care in severing limbs and fingers. This idea of authorities who participate in terrorizing a local existing population on behalf of conquerors is something that is raging in the news today about England. In some ways we have way worse evil going on in the North of England than was happening in Robin Hood's day.